Observation + the Power of Branding

I've always thought that I'm a fairly observant person. I tend to notice little details that slip by other people. But more recently, I've started to notice that I might not be as observant as I might think. Or more accurately, I notice the tiny details, but the bigger picture might slip past me. A few incidents recently have been about branding.
For those who don't know, there is a bike share program in downtown Toronto. You can rent a bike for a couple of hours or the whole day and there are spots to pick up and drop off bikes just about every other block. The logo for the bike share program is two shades of green. And ever since I've been spending time in downtown Toronto (since last summer), I've thought that TD sponsored the program. Imagine my surprise last week when I was looking at the bike share stand more closely only to realize that TD is not mentioned anywhere. TD has got nothing to do with the bikes. I only thought that TD had something to do with it. Any guesses as to why? If you said because of the logo colour, you're right. My brain connected the shade of green of the bike share program to the colour of TD and assumed they were connected. It just goes to show the power of branding and the effect it can have on how we think about things. (Ever notice in Bell ads that every accent is blue?)
Not much going on for me other than work. I'm starting to get some more interesting things to do and my team is still as awesome as they were when I started. I've been practicing my hand lettering in the evenings and doing a fair bit of shopping. I'm finally fulfilling my dream of lots of summer dresses! I still can't cook meals for one. The apartment hunt is ongoing, but I'm going to see one tomorrow which I'm hopeful about. I'm excited for Emily to come back to Toronto, because I don't really have friends to hang out with right now. I'm planning on doing some baking tomorrow, and will probably take some into work, since I can't eat an entire batch of cookies by myself (let's not kid ourselves. I could easily eat a batch of cookies by myself. I just probably shouldn't).